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The Art Factory was founded on successfully melding the nationally recognized creative talents of Founder and Photographer Bruce Gates and Creative Director Bill Mann. Their vast experience in large-market advertising agencies forms the basis for this full-service creative firm. With nearly 50 years of combined experience, Gates and Mann have conceptualized, directed and produced creative strategies for such high-profile companies as Coca-Cola, Kraft Foods, Microsoft Corporation, The Goodyear Tire & Rubber Company, GuinnessUDV, Sprint, Stouffers and General Electric. Offering clients a full roster of creative services, The Art Factory can do it all, continually generating fresh concepts and turning out industry-rocking strategies. The Art Factory gets to know your company and your brand by listening to you – and works to become an expert in your industry. Beginning with conceptualizing and developing strategic plans based on strengthening your brand, we deliver original design work, eye-popping print ads, captivating videos and memorable promotional campaigns. Our public relations and media planning efforts play out in multiple forums putting your company in front of the right audiences at the right time, clearly communicating your message. We deliver product development and placement strategies that positively impact your bottom line, while keeping it fresh and original from start to finish. What sets us apart from all the others? We provide award-winning photography right here, in house, in our well-equipped studio, so visual design never gets farmed out to some distant vendor. We can also take it on the road to fulfill your company’s needs, when you need it, with professionalism and originality. The Art Factory thrives on challenges and we’re fully equipped to take on yours. We staff exactly the talent we need to serve you so we can react quickly to your needs, offering a clean and fast turn-around whenever required. Whatever the solution, The Art Factory will work with you to determine what best fits your company’s needs and produce it quickly, getting you the results you want with clarity, originality and vision.
Bios Bruce Gates
Professional photographer, creative visionary and Art Factory Founder Bruce Gates has been recognized for excellence since graduating with honors, earning a BFA in Illustration Photography, from Pittsburgh’s Rochester School of Technology. Through his artistic vision, Bruce has garnered some of the advertising industry’s highest awards while creating work for such Fortune 500 companies as Coca-Cola, The Goodyear & Tire Company, PPG Industries, FedEx Custom Critical, Microsoft Corporation and The Home Shopping Network.
In addition to Bruce’s high-profile national efforts, his original work has been showcased in numerous art exhibits including Solo Shows at the Image Transfer Gallery in Portland and The Vox Gallery in Akron, Ohio, as well as several juried art shows, including the Gasparilla Art Festival in Tampa and the Coconut Grove Art Festival in Miami. In recent years, Bruce has shared his creative vision and talents through teaching courses in Advertising Photography at The University of Akron.
Bill Mann Professional strategist, brand communication master and the Art Factory’s Executive Creative Director and Director of Marketing Bill Mann produced work for some of the biggest companies in the world during 15 years as a creative director in Chicago. With a strong advertising background, Bill specializes in leading promotional marketing and developing award-winning collateral. His razor-sharp communication skills and spot-on concept creation abilities have served a multi-million dollar account list that includes GuinnessUDV, promoting Guinness Stout, Bass Ale, Red Stripe Lager and launching Smirnoff Ice; Coca-cola, creating and managing “Digital Studio;” Kraft Foods, creating and managing the multi-million dollar “salad Days” and “Cheese Fest” promotions; and leading creative for multi-million dollar promotions for Sprint Long Distance and Sprint PCS Business. Bill’s talents have been recognized through some of the highest awards in the advertising industry. As a proven strategic marketer and lead creative, Bill’s capabilities are vital assets to The Art Factory, rounding out the company’s management structure.
Press release Akron, Ohio - Nobody understands the impact of visual integrity or the importance of strengthening a company’s brand better than Akron natives Bruce Gates, founder and photographer, and Bill Mann, partner and creative director, of The Art Factory. As the area’s newest, most innovative, advertising agency, The Art Factory was founded on successfully melding the nationally recognized creative talents of Gates and Mann, capitalizing on their vast experience in large-market advertising agencies. With nearly 50 years of combined experience, Gates and Mann have conceptualized, directed and produced creative strategies for such high-profile companies as Coca-Cola, Kraft Foods, Microsoft Corporation, The Goodyear Tire & Rubber Company, GuinnessUDV, Sprint, Stouffers and General Electric.
Offering clients a full roster of creative services, The Art Factory continually generates fresh concepts and industry-rocking strategies. “The offering that sets us apart from most other agencies is our award-winning, in-house photography capabilities,” Gates said. “We’re fully equipped to fulfill any client’s needs, at our studio or on location.” Beginning with conceptualizing and developing strategic plans, The Art Factory delivers original design work, eye-popping print ads, captivating videos and memorable promotional campaigns.
“Our services also include public relations and media planning, which play out in strategically selected forums,” Mann said. “Our product development and placement strategies are fresh and captivating from start to finish.” The Art Factory thrives on challenges and is fully equipped to develop solutions to fulfill any company’s requirements. Staffing exactly the talent needed, The Art Factory offers a clean and quick turn-around, working with clients to determine strategies best suited to their needs and quickly giving them life to achieve the desired results with clarity, originality and vision.
Some of the agency’s current clients include Swisher International, Scott Mann Enterprises, Diversified Concepts, Swenson’s, Akron Machining Institute, Torrens Capital Management, Foreign Models and 4th World Media.
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